Crafting a Business Plan: The Art of Perspective – First Person vs. Third Person Published by on

Crafting a Business Plan: The Art of Perspective – First Person vs. Third Person

In the realm of entrepreneurship, a well-crafted business plan serves as the North Star, guiding startups toward success. Yet, a subtle yet significant decision often arises in the planning process – should the business plan be written in the first person or the third person? In this blog, we delve into the nuances of these perspectives, exploring the advantages and drawbacks of each. By the end, you'll have a clearer understanding of which approach aligns better with the standards of the business world.

The First Person Perspective: The Personal Touch

Writing a business plan in the first person brings a personal touch to the narrative. Using "I" and "we" allows the entrepreneur to directly address the reader, creating a sense of connection and ownership. This can be particularly effective in conveying passion and commitment. Entrepreneurs often choose the first person when presenting their personal experiences, expertise, and qualifications. This approach can help establish credibility, as it allows the writer to highlight their unique skills and insights that contribute to the venture's success. 

First-person narratives provide clarity regarding roles and responsibilities within the business. It allows the entrepreneur to explicitly outline their role, the team's functions, and the collective vision, fostering a better understanding of the business dynamics. However, a first-person perspective can be limiting when it comes to scalability and future growth. It may create an impression of a business too centered around a single individual, potentially raising concerns about the company's ability to function without key personnel.

The Third Person Perspective: Professional Impersonality

Writing in the third person introduces an element of professional impersonality. The use of "the company," "he," "she," or "they" creates a formal tone, often associated with established businesses. This approach can be perceived as objective and unbiased. The third person allows for a more objective representation of the business, focusing on facts, figures, and strategic initiatives. This can be advantageous when presenting the business plan to potential investors or partners, fostering an image of objectivity and future-focused planning.

Highlighting Team Dynamics:

In a third-person narrative, emphasis can be placed on the collective strength of the team rather than individual personalities. This can be particularly beneficial when showcasing a collaborative effort and assuring stakeholders of the team's collective capabilities. However, the third person runs the risk of creating a sense of detachment. It may distance the reader from the entrepreneur's passion and commitment, potentially making the business seem more like an abstract entity rather than a venture driven by dedicated individuals.

Which is More Standard?

The standard approach to writing a business plan often depends on the industry, the nature of the business, and personal preferences. While first person might be more common in startup environments where personal connections and passion are crucial, third person is often favored in more formal and established industries. Striking a balance that aligns with industry standards and effectively conveys the business's essence is key. In the grand tapestry of business planning, the choice between first person and third person is a stylistic decision with far-reaching implications. Whether you opt for the personal touch of "I" or the formal detachment of "the company," the key is to maintain clarity, coherence, and authenticity. By understanding the nuances and considerations of each perspective, entrepreneurs can wield this choice strategically, creating a business plan that not only captures the essence of their vision but also resonates with their intended audience.

As you navigate the intricate decisions of crafting your business plan, whether choosing the perspective that best resonates with your audience or brainstorming your next big business idea, remember that Plannit AI is here to streamline your journey. Our platform simplifies the process, guiding you through each step, from the initial concept to the final presentation. With Plannit AI, you can focus on what truly matters – your vision and strategy – while we handle the complexities of business planning. Embark on your entrepreneurial adventure with Plannit AI and transform your ideas into actionable, impactful business plans, all for free.

Starting or Running a Business?

Generate a business plan in minutes.

Get Started
Business Owner