How To Launch A Crowdfunding Campaign - Pro Tips!

With the level of competition in crowdfunding, investors are stingy about where they put their money. Unlike financing through a bank, crowdfunding whittles down the debt and paperwork you would otherwise be on the hook for in other ways.

To be more precise, it has democratized the market, enabling entrepreneurs to raise money for their projects from a customer’s community. However, attracting donors and investors requires a compelling story and a solid strategy. 

Even though it sounds challenging, a successful campaign can bring your dream to life. I've shortlisted a few proven tips that you could use to launch a successful crowdfunding campaign.

5 Tips For Running A Successful Crowdfunding Campaign

1. Choose The Right Crowdfunding Platform

The first step in how to launch a crowdfunding campaign is selecting the right platform. There are many choices like Scramble, Seedrs, or Sowefunds so it is important to make sure that you choose one that meets your business objectives and audience. This is so true because every social media platform can be relevant depending on the niche your business falls under. All you need to do is research each platform’s budget, audience, and best price. Are there any success stories? This is one of the most crucial decisions and can make or break your campaign’s visibility & success.

2. Include Your LinkedIn and Social Media

While there is a heightened focus on using your social media presence throughout the process of the successful crowdfunding campaign. By integrating your LinkedIn and social media accounts, you can establish yourself as a trustworthy professional. Who are you seeking support from? Investors like to see potential backers. But this is actually a quite useful tool for both beginners who are looking to learn more about how fundraising works and seasoned campaigners who want to sharpen their skills and know-how.

3. Set Up a Compelling Campaign Page

A good campaign page can be the difference between successful and unsuccessful crowdfunding. A Unique Story To tell a compelling story about your project, the impact it has, and why people should donate to you. Include good quality images, and videos & use clear words and filters. Make clear what the funds are meant for, and set realistic expectations. An engaging page is everything, no matter what type of campaign you are running it will help make a stronger connection with possible contributors and keep them interested from beginning to end. 

4. Offer Rewards

One of the biggest keys to a successful crowdfunding campaign is in offering tangible rewards to your backers. This method gets people to contribute - we all love getting something in return salted with some appreciation. Providing supporters an additional treat (such as a product, your exclusive content, etc.), or even recognizing their work will definitely motivate more people. Make sure the rewards are attractive as well, relative to the contribution amount. It is this type of recipe that can result in funding your project and building a base audience.

5. Tell About Yourself

Last but not least, speak about yourself. This includes sharing your own personal journey, inspiration and the backstory behind it will invoke a sense of intimacy between you in an individual capacity with business partners or backers. Having someone they can relate to is a plus for most people because of the undeniable human feeling. Share about where you come from, your experience, and why you chose to start a business or launch this project. That personable feel can mean that extra donation to your campaign as opposed to scrolling past.

Conclusion - Final Verdict!

We hope you have some ideas about how to launch a crowdfunding campaign! You can do so easily by selecting the appropriate platform, making use of social media, building campaign pages compelling and helpful to your audience; list out awards you have for contributors, and share your story. With the rise of crowdfunding, it is a fundamental skill for any aspiring entrepreneur.