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An incentive is something that motivates or encourages someone to do something or to work harder.

Business Glossary provided by
In the context of economics and business, incentives can be financial, such as bonuses, commission, and profit-sharing, or non-financial, including recognition, promotions, or additional time off. Incentives are fundamental to human behavior and can influence the actions of employees, customers, and investors. Businesses use incentives to drive performance and align individual or group objectives with the overall goals of the company.
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