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Public Relations (PR)

The practice of managing and disseminating information from an individual or an organization to the public to influence their perception.

Business Glossary provided by
Public relations involves strategically managing the release and spread of information between an organization and the public to shape the image of the organization, manage exposure and foster a positive reputation. PR activities include press releases, public appearances, and community involvement programs, aiming to build and maintain a positive relationship with the public.
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