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The income generated from normal business operations.

Business Glossary provided by


Revenue is the total amount of income generated by the sale of goods or services related to the company's primary operations. It is the top line or gross income figure from which costs are subtracted to determine net income. Revenue is an essential metric for assessing the financial performance and growth potential of a business.

Context of Use:

Revenue is a fundamental concept in accounting, finance, and business operations. It is used to assess a company's ability to generate sales and is the starting point for profit calculations. Revenue is relevant in various discussions, including financial analysis, business strategy, and performance assessment. It is crucial for stakeholders, including investors, management, and analysts, to understand how well a company is performing in its market.


The primary purpose of measuring revenue is to determine the effectiveness of a company’s sales and marketing strategies. It helps stakeholders gauge the company's size, growth, and overall market reach. Revenue analysis is also essential for forecasting future performance and making informed business decisions.


FreshPet, Inc.: For the fiscal year 2022, FreshPet reported revenue of approximately $497 million. This revenue was primarily generated from the sale of refrigerated meals and treats for dogs and cats, available across numerous retail locations and online platforms. The figure represents the gross income before deducting any operational costs such as production, distribution, marketing, and administrative expenses. This example highlights FreshPet's success in expanding its market presence and the consumer acceptance of its innovative approach to pet nutrition.

Related Terms:

  • Gross Revenue: The total revenue from all sources before any deductions.

  • Net Revenue: The amount of revenue remaining after deducting returns, allowances for damaged or missing goods, and any discounts allowed.

  • Operating Revenue: Revenue generated from a company’s primary business activities. For example, a manufacturer’s operating revenue comes from the sale of the products it manufactures.

  • Non-operating Revenue: Income derived from secondary activities, such as rental income, interest on investments, or the sale of assets.


What is the difference between revenue and income?

A: Revenue refers to the total amount of money earned from primary business activities, while income, often referred to as net income, is the profit remaining after all expenses, taxes, and costs have been deducted from revenue.

How can a company increase its revenue?

A: A company can increase its revenue by enhancing its sales strategies, entering new markets, diversifying its products or services, improving marketing efforts, and optimizing pricing strategies.

Is revenue the same as sales?

A: Revenue and sales are often used interchangeably in business contexts. However, revenue can include income from other sources besides the sale of goods and services, such as interest, dividends, and royalties.

Why is revenue recognition important in accounting?

A: Revenue recognition is crucial because it determines the specific conditions under which revenue is recognized and recorded. Accurate revenue recognition is essential for providing transparent and consistent financial statements that reflect the true financial position of a company.

What factors affect a company's revenue?

A: Factors that can affect a company’s revenue include market demand, pricing strategy, economic conditions, competition, seasonal trends, and regulatory changes.

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