Best Email Marketing Tools for Small Businesses

For a business, whether small or large, email does more than just a medium to communicate nicely. Via email marketing, you could build credibility, enhance branding, and grow your business at a staggering rate.

For small businesses, finding the best email marketing software is vital to automate repetitive tasks, acquire new customers, and strengthen customer relationships. In this article, I'll show you the 5 best email marketing tools in 2024.

Top 5 Small Business Email Marketing Software by Use Case

• Mailchimp (All-in-one marketing platform)

• Moosend (Affordable plans for growing businesses)

• GetResponse (Advanced automation features)

• Brevo (Optimized for e-commerce businesses)

• HubSpot (Best for small businesses with a marketing team)

1. Mailchimp

Pricing - Paid standard plan starts at $17/month

Mailchimp is favored by newcomers to the world of email marketing, mainly small businesses, and for a good reason. It has an e-mail designer built for beginners with features of drag and drop.

Mailchimp's platform comes with over 100 professionally designed templates so you could craft highly personalized email content. They include segmentation features and the fact that you have pre-built automation templates to ensure that you are marketing to the appropriate audience with the appropriate message. 

Although it could be relatively complex for users who are just starting to learn about email marketing, the number of features is enriched with necessary instruments, such as A/B testing and analytics. 

Moreover, Mailchimp features a sleek and relatively intuitive interface, as well as it offers quite an affordable Gmail marketing service to businesses that do not have a big budget. 

2. Moosend

Pricing - $9/month, free trial available

Moosend is what can be referred to as a versatile tool as it is rather simple in its functioning and offers a rich e-mail editor. Through the use of the drag-and-drop feature, it becomes possible to create newsletters that have a professional outlook and take the company’s branding into consideration.

Moosend is especially praised for its simple integration of automation strategies, that can assist you with leading nurturing and individualized and targeted e-mail sending. Its segmentation options enable you to hit rather small niches, which, in its turn, raises the click-through rate and activity.

Besides, with Moosend, you can perform Split testing on subjects, images, layout, and CTA for the best-emailed creatives. Actually, it is one of the cheap email marketing services that gives great value for money specifically to small businesses.

3. GetResponse

Pricing - It's just $15.60 a month, and you can try it out for free!

Apart from an email marketing tool, GetResponse is an all-in-one marketing automation solution. While the applications have a strong mail editor, it is possible to create aesthetically appealing mail that would give your audience value.

The automation scenario of GetResponse can be given a thumbs up with its numerous automation templates to enable the streamlining of your marketing functions. The dashboard is organized thus it is easy to monitor the opens and the clicks; Its segregational functions make the campaigns very personalized.

Other features that make GetResponse unique include the fact that it is compatible with other online marketing tools, thus making it a one-stop tool for any business in its marketing endeavors.

4. Brevo

Pricing - Free plan, starter package costs $9/month

Originally, Brevo was called Sendinblue – it is an all-in-one tool that integrates email marketing and SMS. This feature is familiar with its drag-and-drop tools which enable it to be easy to use for new users of the emailing list.

When using Brevo it is possible to have automated sequences that help in either nurturing the leads or segmenting the audience and sending emails when required. It also provides a contact management tool, and remembers the correspondence history as well as clients’ behavior patterns.

Though does not offer as many templates as some of its competitors, Brevo’s neat and clean-looking interface and integrative features suit it well for the small business user. 

5. HubSpot

Pricing -  Free start, paid plans start at $15/month for small businesses

Namely, it has a powerful CRM part, and all its email marketing tools are tightly integrated with CRM. Another one of HubSpot’s ‘super’ tools with utmost convenience is its Customer Relation Management, the CRM through which, one can monitor the entire communication history with customers, categorize the contacts, and even get to know the customer database at large.

This makes it very possible to develop very personalized emails to the leads nurturing them perfectly. There is also an email editor that goes with drag-and-drop, there are automation functions and several levels of A/B testing to fine-tune every last element of your marketing.

Summary – The Final Word!!!

Briefly, all these tools provide the opportunities and options that small businesses require if you are creating your first e-mail campaigns or if you want to improve the subsequent ones. Being versatile and new in the market, the Email Marketing software includes everything starting from the simplest Mailchimp to the more sophisticated Hubspot with its CRM-integrated personalization options.